The Effectiveness of Video in Advertising

The Effectiveness of Video in Advertising

One of the great things about online advertising is that it allows you to use video extremely effectively and relatively inexpensively. In fact, if you are not already using video marketing as part of your digital marketing strategy, then you are already behind. Currently, online users are watching about 4 billion videos on YouTube every single day – and about 92% of B2B shoppers use online video to help them make their buying decisions.[i]

And if these staggering numbers alone are not enough to convince you that video advertising needs to hold a prominent place in your marketing strategy, here are eight more key advantages to video marketing.

  1. Video ads help to increase sales.
    But don’t just take our word for it. According to mega online retailers, eBay and Amazon, adding a video to a product description can increase sales by up to 35%. Video ads can include anything from how-to instructional guides to testimonials of past customers. The right type of video for your business will depend on a number of factors including the kind of product or service you are offering as well as who your target audience is.
  1. Videos are sharable.
    When people find your video interesting or entertaining – whether or not they even purchase the product – they are more likely to share your video on social media. This not only gives you more exposure for your product or company, but it also increases your SEO and potentially drives more customers to your product listing.
  1. Video is a good option for mobile users.
    The number of people who are doing online shopping on their mobile phones is continuing to climb. In fact, in 2016 mobile phones surpassed personal computers as the tool most used for online purchases.[ii] This bodes well for those who are already using video in their digital marketing because according to statistics about 88% of short videos are watched via mobile devices.
  1. Video is a great tool for educating and informing potential customers.
    Especially if you have a new or unique product or service, video is a great way to introduce it to your customers. Unlike long explanations or even photos that your prospects may or may not take the time to review, offering them a short video to effectively explain the product and its advantages is a great way to get your message across.
  1. Video is great for SEO.
    If you want to improve your website’s search engine ranking, then adding video to your site is one way to help with that. Search engines such as Google and Bing are now factoring video into their algorithms. That means that when you embed video into your website it could result in higher rankings on search engines.
  1. Video lets you convey a lot of information in a limited amount of time.
    Online consumers want to gather information quickly and video allows them to do just that. With video, you can say a lot in a much shorter timeframe than it would take you with text. Also, video allows you to engage more senses and enhance your storytelling abilities because it allows you to use both sight and sound. Consider using video to tell your company’s story, explain in greater detail how your product or service can benefit your customer or even to post testimonials. The options are practically endless. All you need to do is determine how to best connect with your audience.
  1. There is video marketing available to suit any budget.
    Professional video production companies are available to help you create slick, effective videos but if this is beyond your budget at this point, there are plenty apps and affordable software to help you create your own productions using a simple camera or even your smartphone. And starting a YouTube channel or posting a Facebook live video won’t cost you a dime. As your company grows you will more than likely want to invest in more professional video services but one of the nice things about online video is that it is accessible for practically everyone.
  1. There are excellent free analytics tools available.
    Some of the top video sharing sites such as Facebook and YouTube have built-in analytics tools that allow you to see just how well your video content is performing. These tools allow you to track things like the number of views, likes, shares and interactions. You can then use this data to help you plan future marketing campaigns and even more effective video advertising.

If these reasons on their own are not enough to motivate you to start engaging in video advertising today, then here is one bonus reason why it should be on your radar – your competition is already doing it.

[i] https://smallbusiness.chron.com/advantages-commercial-advertising-18312.html

[ii] https://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html

 

By | 2018-09-11T20:33:52+00:00 September 10th, 2018|Digital Marketing|0 Comments