Rocket Fuel

E-mail Marketing is Still a Powerful Tool for your Business

  Social media may be popular and gaining traction in developing leads and driving interest, but traditional e-mail marketing is still a very important and valuable asset for businesses big and small. E-mail shows its value in its adaptability, ability to be directed and personalized, its ease of use and being very inexpensive. A simple [...]

By |2017-11-02T17:11:25+00:00February 23rd, 2017|Uncategorized|1 Comment

The Importance of Knowing Your Buyer Personas and Purchase Journey

One of the most common marketing mistakes made by businesses is making their messaging about themselves, rather than about what their customer is looking for. In order for your marketing to resonate with your audience, you must understand what facets of your product or service matter the most to your audience, and how your audience [...]

By |2018-03-12T18:26:51+00:00December 2nd, 2016|Market Planning|0 Comments

What You Need To Know About Digital Marketing

Digital marketing has changed the relationship between businesses and consumers and has placed today’s buyer into the driver’s seat. Gone are the days of businesses pushing their message out to consumers; today, digital media provides consumers with access to information anywhere at any time. Digital marketing allows businesses to be far more dynamic in adapting [...]

By |2018-02-15T16:23:33+00:00December 10th, 2015|Market Planning|0 Comments

Meta-Morphosis (An intro to metadescriptions)

When your website undergoes an SEO review, one of the factors considered is your metadata – including metadescriptions. But what exactly are metadescriptions and how do you make the most of yours to have your website appear higher in search results? Click here to learn more! …That wasn’t a real link, but that last sentence [...]

By |2017-09-14T16:39:31+00:00November 27th, 2015|Uncategorized|0 Comments

Organic vs. Paid Search Results

Over the years, search engines such as Google, have shaped the world of the internet, our lifestyle, habits, and the way we do business. One simple phrase has become the solution to many of our problems, the phrase “Google it”. Whether you’re looking at how to change the oil of your car or looking at reviews [...]

By |2019-01-20T20:55:09+00:00November 9th, 2015|Uncategorized|0 Comments

Franchise SEO: What is the Best Local SEO Strategy for Franchises?

Every franchise has its own unique set of challenges regarding digital marketing and local SEO. With this post I’d like to examine some of the common local SEO approaches being used by franchises, the challenges they face, and make suggestions as to the best local SEO strategies they could use. Before going any further, it’s important to stress that [...]

By |2018-02-08T17:40:50+00:00October 16th, 2015|Uncategorized|0 Comments

Gotta Captcha Them All (Benefits of CAPTCHA)

You’ve probably seen a Captcha recently as you peruse the internet – sometimes it’s a distorted code that you have to type in, or answering a question from a list of answers. My personal favourite is the new “puzzle” one, where you drag the appropriate piece to complete a small picture. But other than adding [...]

By |2018-02-15T14:32:56+00:00October 9th, 2015|Uncategorized|0 Comments

The Advantages of Sponsored Content Linked-In Advertising

Are Sponsored Content Ads right for your Business?  With the large variety of social media platforms and paid advertising approaches, it has become more difficult than ever to decide how to allocate your marketing budget so you receive the highest ROI for your marketing dollars.  While navigating the online marketing world it is imperative to ensure [...]

By |2018-02-08T17:18:04+00:00September 11th, 2015|Uncategorized|1 Comment