Rocket Fuel

Improve Your Business With Automation

The current COVID-19 crisis and the shift to working from home have forced many businesses to review and adjust the processes and technology used in their business operations. While many have resisted business automation systems in the past, due to fear of cost overruns and lengthy implementation plans, we're all being forced to have another [...]

Enhancing Your Online Customer Interactions

Among the new realities caused by the COVID-19 pandemic, we’ve seen a sharp increase in web traffic as consumers are forced to move much of their communication, entertainment, and purchasing online. To align your business with this change in behaviour, here are a few suggestions to increase your digital touchpoints and online communications with customers: [...]

By |2020-04-17T19:22:55+00:00April 8th, 2020|Digital Marketing|0 Comments

The Power of Video in Marketing

A recent study from Microsoft shows that the average human attention span is now less than a goldfish. We can certainly thank our irresistible smartphones for this rapid change in our behaviour. As maintaining a person’s attention is key to communicating with them, this trend is creating a new challenge for marketers. The continued saturation [...]

By |2020-03-10T20:16:23+00:00March 9th, 2020|Content Marketing, Social Media|0 Comments

Hickory Dickory Decks: Supporting Franchisees with Locally Targeted Ads

THE CLIENT With over 60 franchises across Canada, Hickory Dickory Decks is the largest deck builder in the country and a world leader in composite decking. Their business is built on the motto of satisfying customers, one deck at a time -- which has led to their expert team designing and building over 25,000 [...]

By |2018-09-28T20:13:23+00:00September 27th, 2018|Case Study, Digital Marketing|0 Comments

Using Online Ads to Increase Ticket Sales | Canada Basketball Case Study

THE CLIENT Canada Basketball is the National Sporting Organization for the sport of Basketball in Canada and is recognized as the sole governing body of the sport of amateur basketball in Canada. THE OBJECTIVE With Canada’s basketball talent the best it has ever been, Canada Basketball wanted to generate maximum awareness and ticket sales [...]

By |2018-09-14T19:28:59+00:00September 12th, 2018|Case Study|0 Comments

The Effectiveness of Video in Advertising

One of the great things about online advertising is that it allows you to use video extremely effectively and relatively inexpensively. In fact, if you are not already using video marketing as part of your digital marketing strategy, then you are already behind. Currently, online users are watching about 4 billion videos on YouTube every [...]

By |2020-04-17T19:11:22+00:00September 10th, 2018|Digital Marketing|0 Comments