Rocket Fuel

Seven Social Media Trends to Watch in 2018

Ever since its inception, social media has been changing and evolving at a rapid pace. What started out simply as an outlet for young people to connect, soon became a must-have marketing tool for business. Those brands that adopted social media early, stood the most to gain from the technology – provided they were smart [...]

By | 2018-02-28T21:43:52+00:00 February 28th, 2018|Social Media|0 Comments

Effective Content Marketing in 2018

For the past several years, we have been told that ‘Content is King’ and today in 2018, companies are more focused than ever on their content marketing efforts. How we execute content marketing, however, is constantly changing with ever-evolving technology as well as consumer preferences. Content marketing is becoming more sophisticated and it is important [...]

By | 2018-02-16T18:22:11+00:00 February 14th, 2018|Content Marketing|0 Comments

Hamilton Airport – Promoting Their New Service To Las Vegas

THE CLIENT Hamilton International Airport is a commercial passenger airport for the greater Hamilton area that offers many low-cost flight options and a low-stress, convenient flying experience. THE OBJECTIVE Hamilton Airport enlisted the help of LakeStreet Communications and Rocket Digital to promote the newest destination from their location: flights twice weekly to Las Vegas. The [...]

By | 2018-03-05T15:58:35+00:00 January 2nd, 2018|Uncategorized|0 Comments

Are Chatbots the Next Big Wave in Digital Marketing?

A few years ago, it was social media. Businesses flocked to Facebook, Twitter, Pinterest and Instagram because these tools were so effective and vital for engaging their customer base. Now that seemingly every business is using some kind of social media platform, and stricter algorithms are making reach more difficult, the effectiveness of these tools [...]

By | 2018-02-08T17:55:40+00:00 December 22nd, 2017|Lead Management, Web Presence|1 Comment

Rocket Digital Voted Top Advertising Agency

We’re thrilled that Rocket Digital has been announced the Platinum winner as the top advertising agency in the Hamilton Spectator’s 2017 Readers’ Choice Awards. It always feels good to win, but it is especially rewarding to be recognized by our clients who took the time to cast their vote. As a service first business, we’ll [...]

By | 2018-02-08T17:56:31+00:00 November 1st, 2017|Uncategorized|0 Comments

What is the Difference between SEO and SEM?

Most, if not all of us, in the business and marketing worlds, are familiar with the terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and the strategies and trends that surround them. However, many of us also tend to misuse or interchange these two terms in our talk of marketing strategy. Here we’ll [...]

By | 2018-02-08T17:58:22+00:00 June 13th, 2017|Uncategorized|4 Comments

What is Programmatic Marketing?

Viewed as the future of online advertising, programmatic marketing will account for the majority of all digital advertising spending within the next few years. This method of advertising is extremely effective but can seem more complex and different than previous digital ad purchasing methods. However, once advertisers learn about programmatic marketing, they will realize that [...]

By | 2018-02-08T17:34:35+00:00 May 23rd, 2017|Market Planning|0 Comments