The busiest shopping days of the year are fast approaching. That’s right – the weekend following American Thanksgiving – better known as the Black Friday and Cyber Monday weekend will soon be upon us. And online sales are growing. Last year, there were more online shoppers (142.2 million) than there were shoppers in stores (124 [...]
Clearly, the COVID-19 pandemic has significantly altered the economic marketplace, shuttering businesses and forcing organizations to change operational structures and processes. These changes have also driven consumers to do more shopping online, including researching and purchasing products online they wouldn't have even thought of before the pandemic. While some businesses forced to shut their doors [...]
As an Ontario business owner, you may be aware of the Accessibility for Ontarians with Disabilities Act (AODA). In recent years you may have, in fact, made changes to your policies, communications, and even your physical workspace to comply with this legislation. But did you know that AODA also applies to your company website and [...]
One of the advantages of digital marketing is the ability to continually analyze and adjust your marketing based on performance. Marketers who drive the best return on their digital advertising are the ones who are constantly reviewing and improving their website, landing pages, digital ad campaigns, and social media advertising. In regards to website testing, [...]
The goal of any digital marketing campaign is to drive growth, whether that is in sales, sales leads, or brand awareness. For many organizations, attaining this growth strategically through localized marketing is key to long-term success. Enter location-based marketing. Location-based marketing, also known as geo-targeting, is a strategy designed to intercept and engage an audience [...]
While a strong digital presence has been an indicator of positive brand performance for many years, recent events have magnified the importance of an optimized online brand experience. But even if your brand has an informative, beautiful, and user-friendly website, an effective outreach strategy is required to reach your target audience. A comprehensive and user-focused [...]
The current COVID-19 crisis and the shift to working from home have forced many businesses to review and adjust the processes and technology used in their business operations. While many have resisted business automation systems in the past, due to fear of cost overruns and lengthy implementation plans, we're all being forced to have another [...]
The world has changed. As many try to predict what lasting affects the COVID-19 pandemic will have on consumer behaviour, we can be sure of one thing: now is the time for businesses to adapt to remain successful. While the effect on long term behaviour is unclear at this point, we can be clear on [...]
Among the new realities caused by the COVID-19 pandemic, we’ve seen a sharp increase in web traffic as consumers are forced to move much of their communication, entertainment, and purchasing online. To align your business with this change in behaviour, here are a few suggestions to increase your digital touchpoints and online communications with customers: [...]
We're going through a challenging time. While our first concern is the health and safety of all members of our communities and abroad, we also need to be cognizant of the rapid change in our economic climate. Our role as a strategic consultant with a range of businesses has led to many conversations about how [...]