Rocket Fuel

Preparing your eCommerce Business for a Post-COVID Market

Clearly, the COVID-19 pandemic has significantly altered the economic marketplace, shuttering businesses and forcing organizations to change operational structures and processes. These changes have also driven consumers to do more shopping online, including researching and purchasing products online they wouldn't have even thought of before the pandemic. While some businesses forced to shut their doors [...]

Website Compliance – What You Need to Know about AODA and WCAG Guidelines

As an Ontario business owner, you may be aware of the Accessibility for Ontarians with Disabilities Act (AODA). In recent years you may have, in fact, made changes to your policies, communications, and even your physical workspace to comply with this legislation. But did you know that AODA also applies to your company website and [...]

By |2020-07-31T19:05:00+00:00July 31st, 2020|Web Presence|0 Comments

Website Testing: A/B vs Multivariate

One of the advantages of digital marketing is the ability to continually analyze and adjust your marketing based on performance. Marketers who drive the best return on their digital advertising are the ones who are constantly reviewing and improving their website, landing pages, digital ad campaigns, and social media advertising. In regards to website testing, [...]

By |2020-07-15T15:04:48+00:00July 15th, 2020|Uncategorized, Web Presence|0 Comments

Generating More Leads with Location-Based Marketing

The goal of any digital marketing campaign is to drive growth, whether that is in sales, sales leads, or brand awareness. For many organizations, attaining this growth strategically through localized marketing is key to long-term success.  Enter location-based marketing. Location-based marketing, also known as geo-targeting, is a strategy designed to intercept and engage an audience [...]

By |2020-07-17T18:05:03+00:00July 8th, 2020|Digital Marketing, Market Planning|0 Comments

Reaching Your Market: Selecting the Best Marketing Channels for Your Business

While a strong digital presence has been an indicator of positive brand performance for many years, recent events have magnified the importance of an optimized online brand experience. But even if your brand has an informative, beautiful, and user-friendly website, an effective outreach strategy is required to reach your target audience. A comprehensive and user-focused [...]

By |2020-06-23T21:38:19+00:00June 22nd, 2020|Digital Marketing, Market Planning|0 Comments

Improve Your Business With Automation

The current COVID-19 crisis and the shift to working from home have forced many businesses to review and adjust the processes and technology used in their business operations. While many have resisted business automation systems in the past, due to fear of cost overruns and lengthy implementation plans, we're all being forced to have another [...]

Enhancing Your Online Customer Interactions

Among the new realities caused by the COVID-19 pandemic, we’ve seen a sharp increase in web traffic as consumers are forced to move much of their communication, entertainment, and purchasing online. To align your business with this change in behaviour, here are a few suggestions to increase your digital touchpoints and online communications with customers: [...]

By |2020-04-17T19:22:55+00:00April 8th, 2020|Digital Marketing|0 Comments

The Power of Video in Marketing

A recent study from Microsoft shows that the average human attention span is now less than a goldfish. We can certainly thank our irresistible smartphones for this rapid change in our behaviour. As maintaining a person’s attention is key to communicating with them, this trend is creating a new challenge for marketers. The continued saturation [...]

By |2020-03-10T20:16:23+00:00March 9th, 2020|Content Marketing, Social Media|0 Comments