Customer Personas

Customer Personas 2017-12-06T20:43:35+00:00

Know your audience.

A major advantage of digital marketing is that we can target to specific audiences. Knowing who that audience is, through Customer Personas, is critical to reaching the right market.

Creating Customer Personas will help to better understand how to market to your customers. A Customer Persona is a representation of a typical person within your target audience, including their demographics, behavior patterns, motivations, and goals. We recommend two to five personas to represent your audience; enough to cover the majority of your customers, yet small enough to be specific.

A typical persona profile includes:

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  • Job Title

    • Key information about their company (size, type, etc.)
    • Details about their role
  • Demographics

    • Age
    • Gender
    • Salary / household income
    • Location: urban / suburban / rural
    • Education
    • Family
  • Goals & Challenges

    • Primary goal
    • Secondary goal
    • How you help achieve these goals
    • Primary challenge
    • Secondary challenge
    • How you help solve these problems
  • Values/Fears

    • Primary values
    • Common objections during sales process

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