Know your audience.
A major advantage of digital marketing is that we can target to specific audiences. Knowing who that audience is, through Customer Personas, is critical to reaching the right market.
Creating Customer Personas will help to better understand how to market to your customers. A Customer Persona is a representation of a typical person within your target audience, including their demographics, behavior patterns, motivations, and goals. We recommend two to five personas to represent your audience; enough to cover the majority of your customers, yet small enough to be specific.
A typical persona profile includes:
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- Job Title
- Key information about their company (size, type, etc.)
- Details about their role
- Salary / household income
- Location: urban / suburban / rural
Goals & Challenges
- Primary goal
- Secondary goal
- How you help achieve these goals
- Primary challenge
- Secondary challenge
- How you help solve these problems
- Primary values
- Common objections during sales process
The Proof is in the Numbers
In order to be agile in your marketing, you need to monitor its effectiveness regularly. We’ll send you monthly reports and review your digital marketing with you and continually adjust to maximize its performance.
No-charge Website Audit
WE TELL THE TRUTH. GOOD OR BAD.
To obtain your audit report please complete the form below. We’ll dig into your website and provide you a report on its Search Engine Optimization, Conversion Optimization, and Overall Effectiveness.