Web Presence

Preparing your eCommerce Business for a Post-COVID Market

Clearly, the COVID-19 pandemic has significantly altered the economic marketplace, shuttering businesses and forcing organizations to change operational structures and processes. These changes have also driven consumers to do more shopping online, including researching and purchasing products online they wouldn't have even thought of before the pandemic. While some businesses forced to shut their doors [...]

Website Compliance – What You Need to Know about AODA and WCAG Guidelines

As an Ontario business owner, you may be aware of the Accessibility for Ontarians with Disabilities Act (AODA). In recent years you may have, in fact, made changes to your policies, communications, and even your physical workspace to comply with this legislation. But did you know that AODA also applies to your company website and [...]

By |2021-06-23T19:14:34+00:00July 31st, 2020|Web Presence|0 Comments

Website Testing: A/B vs Multivariate

One of the advantages of digital marketing is the ability to continually analyze and adjust your marketing based on performance. Marketers who drive the best return on their digital advertising are the ones who are constantly reviewing and improving their website, landing pages, digital ad campaigns, and social media advertising. In regards to website testing, [...]

By |2022-02-28T14:37:46+00:00July 15th, 2020|Web Presence|0 Comments

AMP-ing Up Your Website

If you’ve spent any amount of time hanging around web designers and developers in the past couple of years, you may have heard them talk about a thing called AMP. But you may not be entirely clear on what exactly AMP is or why it matters for your website. What is AMP? Essentially what AMP [...]

By |2021-10-25T20:24:59+00:00March 28th, 2018|Web Presence|0 Comments

Are Chatbots the Next Big Wave in Digital Marketing?

A few years ago, it was social media. Businesses flocked to Facebook, Twitter, Pinterest and Instagram because these tools were so effective and vital for engaging their customer base. Now that seemingly every business is using some kind of social media platform, and stricter algorithms are making reach more difficult, the effectiveness of these tools [...]

By |2021-04-30T20:22:56+00:00December 22nd, 2017|Lead Management, Web Presence|0 Comments

Creating Local Business Schema Tags

One way to improve your SEO is to include Schema Tags, and early in 2015, Google Webmaster tools released an updated schema tag tester. Schema tags are Micro data code, or JSON-LD code that helps search engines understand your website. Content within the schema tags may even show up off to the side in searches.   [...]

By |2022-01-28T21:03:10+00:00February 14th, 2015|Web Presence|0 Comments

SEO for New Products

Launching a new product is an exciting endeavor that many of us flirt with. We all have a few ideas, and we’ve seen how on sites like Kickstarter that people have launched new products that have gone from just being a dream to making them instant millionaires. Heck, some guy recently made over 55 thousand [...]

By |2022-01-28T21:08:19+00:00December 24th, 2014|Web Presence|0 Comments