Web Presence

Preparing your eCommerce Business for a Post-COVID Market

Clearly, the COVID-19 pandemic has significantly altered the economic marketplace, shuttering businesses and forcing organizations to change operational structures and processes. These changes have also driven consumers to do more shopping online, including researching and purchasing products online they wouldn't have even thought of before the pandemic. While some businesses forced to shut their doors [...]

Website Compliance – What You Need to Know about AODA and WCAG Guidelines

As an Ontario business owner, you may be aware of the Accessibility for Ontarians with Disabilities Act (AODA). In recent years you may have, in fact, made changes to your policies, communications, and even your physical workspace to comply with this legislation. But did you know that AODA also applies to your company website and [...]

By |2021-06-23T19:14:34+00:00July 31st, 2020|Web Presence|0 Comments

Website Testing: A/B vs Multivariate

One of the advantages of digital marketing is the ability to continually analyze and adjust your marketing based on performance. Marketers who drive the best return on their digital advertising are the ones who are constantly reviewing and improving their website, landing pages, digital ad campaigns, and social media advertising. In regards to website testing, [...]

By |2021-11-03T16:35:53+00:00July 15th, 2020|Web Presence|0 Comments

AMP-ing Up Your Website

If you’ve spent any amount of time hanging around web designers and developers in the past couple of years, you may have heard them talk about a thing called AMP. But you may not be entirely clear on what exactly AMP is or why it matters for your website. What is AMP? Essentially what AMP [...]

By |2021-10-25T20:24:59+00:00March 28th, 2018|Web Presence|0 Comments

Are Chatbots the Next Big Wave in Digital Marketing?

A few years ago, it was social media. Businesses flocked to Facebook, Twitter, Pinterest and Instagram because these tools were so effective and vital for engaging their customer base. Now that seemingly every business is using some kind of social media platform, and stricter algorithms are making reach more difficult, the effectiveness of these tools [...]

By |2021-04-30T20:22:56+00:00December 22nd, 2017|Lead Management, Web Presence|0 Comments

With SEO, Timing is Everything

There’s an episode of the Simpsons, where everyone in Springfield gets rich because they sold their pumpkin investment off before Halloween.  Everyone except for Homer, who waited until November 1st to try to sell his pumpkins (he was not very successful... doh!).  With SEO, the same concepts apply, but often Timing is overlooked by many [...]

By |2021-10-15T20:11:27+00:00September 26th, 2014|Web Presence|0 Comments

SEO, how long until it starts working?

SEO (Search Engine Optimization) is a powerful tool for marketing your business and attaining new customers that would have otherwise never known your business existed. It is a passive form of advertising and if you have a good SEO company you will always be on the first page, 24 hours a day and 7 days [...]

By |2021-10-15T20:04:48+00:00August 13th, 2014|Web Presence|0 Comments