Clearly, the COVID-19 pandemic has significantly altered the economic marketplace, shuttering businesses and forcing organizations to change operational structures and processes. These changes have also driven consumers to do more shopping online, including researching and purchasing products online they wouldn't have even thought of before the pandemic. While some businesses forced to shut their doors [...]
As an Ontario business owner, you may be aware of the Accessibility for Ontarians with Disabilities Act (AODA). In recent years you may have, in fact, made changes to your policies, communications, and even your physical workspace to comply with this legislation. But did you know that AODA also applies to your company website and [...]
One of the advantages of digital marketing is the ability to continually analyze and adjust your marketing based on performance. Marketers who drive the best return on their digital advertising are the ones who are constantly reviewing and improving their website, landing pages, digital ad campaigns, and social media advertising. In regards to website testing, [...]
The world has changed. As many try to predict what lasting affects the COVID-19 pandemic will have on consumer behaviour, we can be sure of one thing: now is the time for businesses to adapt to remain successful. While the effect on long term behaviour is unclear at this point, we can be clear on [...]
The folks at Google are at it again. They recently announced the latest version of Google My Business which includes some interesting upgrades that businesses will want to take advantage of. Let’s take a look at some of these changes and discuss how they might benefit your business. Descriptions If you have been using Google [...]
If you’ve spent any amount of time hanging around web designers and developers in the past couple of years, you may have heard them talk about a thing called AMP. But you may not be entirely clear on what exactly AMP is or why it matters for your website. What is AMP? Essentially what AMP [...]
There is seemingly no end to the amount and variety of activities you can undertake in digital marketing. There is Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and a plethora of social media platforms to choose from. But there is no point to any of it if it is not doing something to [...]
A few years ago, it was social media. Businesses flocked to Facebook, Twitter, Pinterest and Instagram because these tools were so effective and vital for engaging their customer base. Now that seemingly every business is using some kind of social media platform, and stricter algorithms are making reach more difficult, the effectiveness of these tools [...]
One way to improve your SEO is to include Schema Tags, and early in 2015, Google Webmaster tools released an updated schema tag tester. Schema tags are Micro data code, or JSON-LD code that helps search engines understand your website. Content within the schema tags may even show up off to the side in searches. [...]
Launching a new product is an exciting endeavor that many of us flirt with. We all have a few ideas, and we’ve seen how on sites like Kickstarter that people have launched new products that have gone from just being a dream to making them instant millionaires. Heck, some guy recently made over 55 thousand [...]