One of the advantages of digital marketing is the ability to continually analyze and adjust your marketing based on performance. Marketers who drive the best return on their digital advertising are the ones who are constantly reviewing and improving their website, landing pages, digital ad campaigns, and social media advertising. In regards to website testing, [...]
The current COVID-19 crisis and the shift to working from home have forced many businesses to review and adjust the processes and technology used in their business operations. While many have resisted business automation systems in the past, due to fear of cost overruns and lengthy implementation plans, we're all being forced to have another [...]
Remember the good ol’ days of Facebook? You know, when you posted something… anything… and your audience would see it? Well, those days are long gone. But really, Facebook and its algorithm have been evolving since the beginning. Just like Google and other search engines, the folks over at Facebook want to create a positive [...]
THE CLIENT Hamilton International Airport is a commercial passenger airport for the greater Hamilton area that offers many low-cost flight options and a low-stress, convenient flying experience. THE OBJECTIVE Hamilton Airport enlisted the help of LakeStreet Communications and Rocket Digital to promote the newest destination from their location: flights twice weekly to Las Vegas. The [...]
We’re thrilled that Rocket Digital has been announced the Platinum winner as the top advertising agency in the Hamilton Spectator’s 2017 Readers’ Choice Awards. It always feels good to win, but it is especially rewarding to be recognized by our clients who took the time to cast their vote. As a service first business, we’ll [...]
Social media may be popular and gaining traction in developing leads and driving interest, but traditional e-mail marketing is still a very important and valuable asset for businesses big and small. E-mail shows its value in its adaptability, ability to be directed and personalized, its ease of use and being very inexpensive. A simple [...]
When your website undergoes an SEO review, one of the factors considered is your metadata – including metadescriptions. But what exactly are metadescriptions and how do you make the most of yours to have your website appear higher in search results? Click here to learn more! …That wasn’t a real link, but that last sentence [...]
Over the years, search engines such as Google, have shaped the world of the internet, our lifestyle, habits, and the way we do business. One simple phrase has become the solution to many of our problems, the phrase “Google it”. Whether you’re looking at how to change the oil of your car or looking at reviews [...]
The internet is a big place. A BIG place! And Social Media is the voice for that big world wide web. So with 5,000 facebook posts every second and 500 million tweets sent out every day, how do you let your voice be heard? Well, it’s a little trickier than you might think, and people [...]
Every franchise has its own unique set of challenges regarding digital marketing and local SEO. With this post I’d like to examine some of the common local SEO approaches being used by franchises, the challenges they face, and make suggestions as to the best local SEO strategies they could use. Before going any further, it’s important to stress that [...]