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Website Testing: A/B vs Multivariate

One of the advantages of digital marketing is the ability to continually analyze and adjust your marketing based on performance. Marketers who drive the best return on their digital advertising are the ones who are constantly reviewing and improving their website, landing pages, digital ad campaigns, and social media advertising. In regards to website testing, [...]

By |2020-07-15T15:04:48+00:00July 15th, 2020|Uncategorized, Web Presence|0 Comments

Improve Your Business With Automation

The current COVID-19 crisis and the shift to working from home have forced many businesses to review and adjust the processes and technology used in their business operations. While many have resisted business automation systems in the past, due to fear of cost overruns and lengthy implementation plans, we're all being forced to have another [...]

Hamilton Airport – Promoting Their New Service To Las Vegas

THE CLIENT Hamilton International Airport is a commercial passenger airport for the greater Hamilton area that offers many low-cost flight options and a low-stress, convenient flying experience. THE OBJECTIVE Hamilton Airport enlisted the help of LakeStreet Communications and Rocket Digital to promote the newest destination from their location: flights twice weekly to Las Vegas. The [...]

By |2018-03-05T15:58:35+00:00January 2nd, 2018|Uncategorized|0 Comments

Rocket Digital Voted Top Advertising Agency

We’re thrilled that Rocket Digital has been announced the Platinum winner as the top advertising agency in the Hamilton Spectator’s 2017 Readers’ Choice Awards. It always feels good to win, but it is especially rewarding to be recognized by our clients who took the time to cast their vote. As a service first business, we’ll [...]

By |2018-02-08T17:56:31+00:00November 1st, 2017|Uncategorized|0 Comments

E-mail Marketing is Still a Powerful Tool for your Business

  Social media may be popular and gaining traction in developing leads and driving interest, but traditional e-mail marketing is still a very important and valuable asset for businesses big and small. E-mail shows its value in its adaptability, ability to be directed and personalized, its ease of use and being very inexpensive. A simple [...]

By |2017-11-02T17:11:25+00:00February 23rd, 2017|Uncategorized|0 Comments

Meta-Morphosis (An intro to metadescriptions)

When your website undergoes an SEO review, one of the factors considered is your metadata – including metadescriptions. But what exactly are metadescriptions and how do you make the most of yours to have your website appear higher in search results? Click here to learn more! …That wasn’t a real link, but that last sentence [...]

By |2017-09-14T16:39:31+00:00November 27th, 2015|Uncategorized|0 Comments

Organic vs. Paid Search Results

Over the years, search engines such as Google, have shaped the world of the internet, our lifestyle, habits, and the way we do business. One simple phrase has become the solution to many of our problems, the phrase “Google it”. Whether you’re looking at how to change the oil of your car or looking at reviews [...]

By |2019-01-20T20:55:09+00:00November 9th, 2015|Uncategorized|0 Comments

Franchise SEO: What is the Best Local SEO Strategy for Franchises?

Every franchise has its own unique set of challenges regarding digital marketing and local SEO. With this post I’d like to examine some of the common local SEO approaches being used by franchises, the challenges they face, and make suggestions as to the best local SEO strategies they could use. Before going any further, it’s important to stress that [...]

By |2018-02-08T17:40:50+00:00October 16th, 2015|Uncategorized|0 Comments