Clearly, the COVID-19 pandemic has significantly altered the economic marketplace, shuttering businesses and forcing organizations to change operational structures and processes. These changes have also driven consumers to do more shopping online, including researching and purchasing products online they wouldn't have even thought of before the pandemic. While some businesses forced to shut their doors [...]
A recent study from Microsoft shows that the average human attention span is now less than a goldfish. We can certainly thank our irresistible smartphones for this rapid change in our behaviour. As maintaining a person’s attention is key to communicating with them, this trend is creating a new challenge for marketers. The continued saturation [...]
Marketers have long struggled with how to best use social media to promote their brands. Today, the question is no longer whether to use social media, but how to adjust a brand to maximize its impact through social media. The impact of social media on design, whether in fashion, home décor, packaging and even architecture, [...]
If you own a business, you are likely familiar with how good it feels to receive a positive online review from a customer. What you might not be aware of is how important those reviews are – not only in terms of attracting new customers but also how in how they affect your search engine [...]
Remember the good ol’ days of Facebook? You know, when you posted something… anything… and your audience would see it? Well, those days are long gone. But really, Facebook and its algorithm have been evolving since the beginning. Just like Google and other search engines, the folks over at Facebook want to create a positive [...]
Ever since its inception, social media has been changing and evolving at a rapid pace. What started out simply as an outlet for young people to connect, soon became a must-have marketing tool for business. Those brands that adopted social media early, stood the most to gain from the technology – provided they were smart [...]
Social Media like Facebook, Twitter, Instagram, TikTok, Linkedin and many others have become huge platforms used by entrepreneurs and business owners to provide brand awareness, acquire traffic and increase sales and leads. Facebook claims to have 1.28 billion active users with over 800 million active daily users. You can guarantee whatever niche business or industry [...]
Social media impacts the way we market our products and services to anyone and everyone. It’s our job to make sure we keep on top of the ever changing popular social media platforms as well as keep up-to-date with any changes of the old ones. If a business isn’t keeping up-to-date with the main marketing [...]