Social Media

The Power of Video in Marketing

A recent study from Microsoft shows that the average human attention span is now less than a goldfish. We can certainly thank our irresistible smartphones for this rapid change in our behaviour. As maintaining a person’s attention is key to communicating with them, this trend is creating a new challenge for marketers. The continued saturation [...]

By |2020-03-10T20:16:23+00:00March 9th, 2020|Content Marketing, Social Media|0 Comments

Seven Social Media Trends to Watch in 2018

Ever since its inception, social media has been changing and evolving at a rapid pace. What started out simply as an outlet for young people to connect, soon became a must-have marketing tool for business. Those brands that adopted social media early, stood the most to gain from the technology – provided they were smart [...]

By |2018-02-28T21:43:52+00:00February 28th, 2018|Social Media|0 Comments