The goal of any digital marketing campaign is to drive growth, whether that is in sales, sales leads, or brand awareness. For many organizations, attaining this growth strategically through localized marketing is key to long-term success. Enter location-based marketing. Location-based marketing, also known as geo-targeting, is a strategy designed to intercept and engage an audience [...]
While a strong digital presence has been an indicator of positive brand performance for many years, recent events have magnified the importance of an optimized online brand experience. But even if your brand has an informative, beautiful, and user-friendly website, an effective outreach strategy is required to reach your target audience. A comprehensive and user-focused [...]
The world has changed. As many try to predict what lasting affects the COVID-19 pandemic will have on consumer behaviour, we can be sure of one thing: now is the time for businesses to adapt to remain successful. While the effect on long term behaviour is unclear at this point, we can be clear on [...]
We're going through a challenging time. While our first concern is the health and safety of all members of our communities and abroad, we also need to be cognizant of the rapid change in our economic climate. Our role as a strategic consultant with a range of businesses has led to many conversations about how [...]
Viewed as the future of online advertising, programmatic marketing will account for the majority of all digital advertising spending within the next few years. This method of advertising is extremely effective but can seem more complex and different than previous digital ad purchasing methods. However, once advertisers learn about programmatic marketing, they will realize that [...]
In the competitive world of marketing and B2B sales, the generation, nurturing and closing of leads can be challenging and time consuming, but it’s critical to success. As online clients and customers have more information and options than ever before, the decision to buy can take longer. Reaching these clients and aiding them along [...]
One of the most common marketing mistakes made by businesses is making their messaging about themselves, rather than about what their customer is looking for. In order for your marketing to resonate with your audience, you must understand what facets of your product or service matter the most to your audience, and how your audience [...]
Digital marketing has changed the relationship between businesses and consumers and has placed today’s buyer into the driver’s seat. Gone are the days of businesses pushing their message out to consumers; today, digital media provides consumers with access to information anywhere at any time. Digital marketing allows businesses to be far more dynamic in adapting [...]