Market Planning

Generating More Leads with Location-Based Marketing

The goal of any digital marketing campaign is to drive growth, whether that is in sales, sales leads, or brand awareness. For many organizations, attaining this growth strategically through localized marketing is key to long-term success.  Enter location-based marketing. Location-based marketing, also known as geo-targeting, is a strategy designed to intercept and engage an audience [...]

By |2020-07-17T18:05:03+00:00July 8th, 2020|Digital Marketing, Market Planning|0 Comments

Reaching Your Market: Selecting the Best Marketing Channels for Your Business

While a strong digital presence has been an indicator of positive brand performance for many years, recent events have magnified the importance of an optimized online brand experience. But even if your brand has an informative, beautiful, and user-friendly website, an effective outreach strategy is required to reach your target audience. A comprehensive and user-focused [...]

By |2020-06-23T21:38:19+00:00June 22nd, 2020|Digital Marketing, Market Planning|0 Comments

What is Programmatic Marketing?

Viewed as the future of online advertising, programmatic marketing will account for the majority of all digital advertising spending within the next few years. This method of advertising is extremely effective but can seem more complex and different than previous digital ad purchasing methods. However, once advertisers learn about programmatic marketing, they will realize that [...]

By |2018-02-08T17:34:35+00:00May 23rd, 2017|Market Planning|0 Comments

The Importance of Knowing Your Buyer Personas and Purchase Journey

One of the most common marketing mistakes made by businesses is making their messaging about themselves, rather than about what their customer is looking for. In order for your marketing to resonate with your audience, you must understand what facets of your product or service matter the most to your audience, and how your audience [...]

By |2018-03-12T18:26:51+00:00December 2nd, 2016|Market Planning|0 Comments

What You Need To Know About Digital Marketing

Digital marketing has changed the relationship between businesses and consumers and has placed today’s buyer into the driver’s seat. Gone are the days of businesses pushing their message out to consumers; today, digital media provides consumers with access to information anywhere at any time. Digital marketing allows businesses to be far more dynamic in adapting [...]

By |2020-04-17T19:06:43+00:00December 10th, 2015|Market Planning|0 Comments