Digital Marketing

Preparing your eCommerce Business for a Post-COVID Market

Clearly, the COVID-19 pandemic has significantly altered the economic marketplace, shuttering businesses and forcing organizations to change operational structures and processes. These changes have also driven consumers to do more shopping online, including researching and purchasing products online they wouldn't have even thought of before the pandemic. While some businesses forced to shut their doors [...]

Generating More Leads with Location-Based Marketing

The goal of any digital marketing campaign is to drive growth, whether that is in sales, sales leads, or brand awareness. For many organizations, attaining this growth strategically through localized marketing is key to long-term success.  Enter location-based marketing. Location-based marketing, also known as geo-targeting, is a strategy designed to intercept and engage an audience [...]

By |2020-07-17T18:05:03+00:00July 8th, 2020|Digital Marketing, Market Planning|0 Comments

Reaching Your Market: Selecting the Best Marketing Channels for Your Business

While a strong digital presence has been an indicator of positive brand performance for many years, recent events have magnified the importance of an optimized online brand experience. But even if your brand has an informative, beautiful, and user-friendly website, an effective outreach strategy is required to reach your target audience. A comprehensive and user-focused [...]

By |2020-06-23T21:38:19+00:00June 22nd, 2020|Digital Marketing, Market Planning|0 Comments

Improve Your Business With Automation

The current COVID-19 crisis and the shift to working from home have forced many businesses to review and adjust the processes and technology used in their business operations. While many have resisted business automation systems in the past, due to fear of cost overruns and lengthy implementation plans, we're all being forced to have another [...]

Enhancing Your Online Customer Interactions

Among the new realities caused by the COVID-19 pandemic, we’ve seen a sharp increase in web traffic as consumers are forced to move much of their communication, entertainment, and purchasing online. To align your business with this change in behaviour, here are a few suggestions to increase your digital touchpoints and online communications with customers: [...]

By |2020-04-17T19:22:55+00:00April 8th, 2020|Digital Marketing|0 Comments

Hickory Dickory Decks: Supporting Franchisees with Locally Targeted Ads

THE CLIENT With over 60 franchises across Canada, Hickory Dickory Decks is the largest deck builder in the country and a world leader in composite decking. Their business is built on the motto of satisfying customers, one deck at a time -- which has led to their expert team designing and building over 25,000 [...]

By |2018-09-28T20:13:23+00:00September 27th, 2018|Case Study, Digital Marketing|0 Comments

The Effectiveness of Video in Advertising

One of the great things about online advertising is that it allows you to use video extremely effectively and relatively inexpensively. In fact, if you are not already using video marketing as part of your digital marketing strategy, then you are already behind. Currently, online users are watching about 4 billion videos on YouTube every [...]

By |2020-04-17T19:11:22+00:00September 10th, 2018|Digital Marketing|0 Comments