Content Marketing

The Power of Video in Marketing

A recent study from Microsoft shows that the average human attention span is now less than a goldfish. We can certainly thank our irresistible smartphones for this rapid change in our behaviour. As maintaining a person’s attention is key to communicating with them, this trend is creating a new challenge for marketers. The continued saturation [...]

By |2020-03-10T20:16:23-04:00March 9th, 2020|Content Marketing, Social Media|0 Comments

Effective Content Marketing

For the past several years, we have been told that ‘Content is King’ and today in 2018, companies are more focused than ever on their content marketing efforts. How we execute content marketing, however, is constantly changing with ever-evolving technology as well as consumer preferences. Content marketing is becoming more sophisticated and it is important [...]

By |2021-10-15T20:49:37-04:00February 14th, 2018|Content Marketing|0 Comments