Rocket Fuel

What is the Difference between SEO and SEM?

Most, if not all of us, in the business and marketing worlds, are familiar with the terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and the strategies and trends that surround them. However, many of us also tend to misuse or interchange these two terms in our talk of marketing strategy. Here we’ll [...]

By | 2017-09-12T15:57:03+00:00 June 13th, 2017|SEO vs. SEM|0 Comments

What is Programmatic Marketing?

Viewed as the future of online advertising, programmatic marketing will account for the majority of all digital advertising spending within the next few years. This method of advertising is extremely effective but can seem more complex and different than previous digital ad purchasing methods. However, once advertisers learn about programmatic marketing, they will realize that [...]

By | 2017-09-12T16:01:38+00:00 May 23rd, 2017|Marketing|0 Comments

E-mail Marketing is Still a Powerful Tool for your Business

  Social media may be popular and gaining traction in developing leads and driving interest, but traditional e-mail marketing is still a very important and valuable asset for businesses big and small. E-mail shows its value in its adaptability, ability to be directed and personalized, its ease of use and being very inexpensive. A simple [...]

By | 2017-09-14T16:45:13+00:00 February 23rd, 2017|Uncategorized|0 Comments

Do More With Your Leads Using Marketing Automation

  In the competitive world of marketing and B2B sales, the generation, nurturing and closing of leads can be challenging and time consuming, but it’s critical to success. As online clients and customers have more information and options than ever before, the decision to buy can take longer. Reaching these clients and aiding them along [...]

By | 2017-09-12T16:30:19+00:00 February 7th, 2017|Marketing, Marketing Automation|0 Comments

The Importance of Knowing Your Buyer Personas and Purchase Journey

One of the most common marketing mistakes made by businesses is making their messaging about themselves, rather than about what their customer is looking for. In order for your marketing to resonate with your audience, you must understand what facets of your product or service matter the most to your audience, and how your audience [...]

By | 2017-09-12T17:24:50+00:00 December 2nd, 2016|Marketing, Purchase Journeys|0 Comments

What You Need To Know About Digital Marketing

Digital marketing has changed the relationship between businesses and consumers and has placed today’s buyer into the driver’s seat. Gone are the days of businesses pushing their message out to consumers; today, digital media provides consumers with access to information anywhere at any time. Digital marketing allows businesses to be far more dynamic in adapting [...]

By | 2017-09-14T16:40:04+00:00 December 10th, 2015|Marketing|0 Comments

Meta-Morphosis (An intro to metadescriptions)

When your website undergoes an SEO review, one of the factors considered is your metadata – including metadescriptions. But what exactly are metadescriptions and how do you make the most of yours to have your website appear higher in search results? Click here to learn more! …That wasn’t a real link, but that last sentence [...]

By | 2017-09-14T16:39:31+00:00 November 27th, 2015|Uncategorized|0 Comments

Organic vs. Paid Search Results

Over the years, search engines such as Google, have shaped the world of the internet, our lifestyle, habits, and the way we do business. One simple phrase has become the solution to many of our problems, the phrase of “Google it”. Whether you’re looking at how to change the oil of your car or looking at [...]

By | 2017-09-14T16:39:09+00:00 November 9th, 2015|SEO vs. SEM|0 Comments

Franchise SEO: What is the Best Local SEO Strategy for Franchises?

Every franchise has its own unique set of challenges regarding digital marketing and local SEO. With this post I’d like to examine some of the common local SEO approaches being used by franchises, the challenges they face, and make suggestions as to the best local SEO strategies they could use. Before going any further, it’s important to stress that [...]

By | 2017-09-14T16:37:22+00:00 October 16th, 2015|Uncategorized|0 Comments