If you are looking to do Search Engine Optimization (SEO) on your site or run any kind of adwords campaigns, you HAVE to know about Google Trends and how it work.
What is Google Trends? http://www.google.ca/trends/. Google Trends is a tracking tool that will graph the search terms that you have entered and display when those search terms were/are most relevant throughout the years. It can show you what is popular now, and what is starting to become more popular month by month. Let me give you an example: the below chart shows the search trends for different kinds of stairs. This tracks carpet, hardwood, laminate, and stone stairs.
This is chart you can see that carpet stairs are starting to trend upwards meaning more people are interested in carpet stairs in general. Not only are carpet stairs trending upwards, but hardwood stairs are trending downwards slightly – meaning people are less interested in hardwood stairs. After we look at the overall trend, we can look at the seasonal trend of when people are searching for specific products. Stone stairs have a huge trend in search traffic in the spring and summer months and almost no traffic in the fall and winter months.
Ok, so we can see these trends of what people are searching for and when. But how do we apply it to your business? The first and most obvious use for this is to plan better and more effective adword campaigns. By learning when people start searching and what they search for will give you a massive leg up against your competition. With this information you will be able to optimize you adwords budgets to the best of their potential. But what about for SEO? How can we use Google Trends to have a more effect SEO campaign? If we look at these trends frequently and see what searches are starting to trend higher, we will know exactly what to focus while writing our SEO content. This will get you better results and more inquiries from people searching for your product. Google Trends does even more then just show you the trends of the keywords you placed in the fields. It will actually give suggestions on what search terms are trending higher in relation to what you were looking for.
This will help us see the best possible key searches to target and help us to stay ahead of your competition in terms of what people are searching for.
The best way to stay on top of the competition is to make sure you are catering to your clients better then they are, and Google Trends is the best way to research what your potential customers are searching for and when. This will give you the ability to maximize your advertising spend by spending it in the right places at the right times. We will also be able to get you in front of growing trends faster, before any of your competition even know what’s trending in their industry.