Facebook Advertising – Recent Additions

Facebook Advertising – Recent Additions

Social Media like Facebook, Twitter, Instagram, Google+, Linkedin and many others have become huge platforms used by entrepreneurs and business owners to provide brand awareness, acquire traffic and increase sales and leads. Facebook claims to have 1.28 billion active users with over 800 million active daily users. You can guarantee whatever niche business or industry area you’re in, a good percentage of your target audience will be on Facebook! All businesses should be taking advantage of this market, and if you’re not, RocketSEO can assist.
To capitalize on these vast users, Facebook offers numerous advertisement options that can be set up and managed by an individual or an agency. Some of these include promoted posts, sponsored applications, sponsored stories, and Facebook ads. Many of them run in a similar manor to Google’s ‘Search Engine Marketing’ (SEM). However, unlike AdWords, Facebook ads are targeted to the users’ interest and demographic, instead of what they’re searching for.
As an advertiser, you will be charged based on the number of impressions, actions or clicks – depending on the ad type. Facebook offers many interesting and relevant forms of advertisements, from promoted posts and stories, sponsored apps, Pay-per-click advertising and product ads.
Facebook has recently been focused on rolling out new features for advertisers and they have now publicized their new ad ‘Relevance Score’ and ‘Product Ads’.
Relevance Score (as its termed) is a function that Facebook advertisers have always struggled with, and this new change gives them the opportunity to actually see how well they’re doing. Entrepreneurs will have the ability to test ad creative prior to fully launching large marketing and social median campaigns. It can also be applied to existing ad campaigns to optimize performance.
The Product Ads, similar again to ‘Google Product Ads’ are a new feature to allow advertisers to display multiple images that scroll across. These ads can be regarded as annoying by your average Facebook user, however they will attract more attention and result in more sales for the advertiser. The other benefit to the advertiser is each product image will have its own URL – this allows you to create a custom landing pages for each of the products to increase overall conversions.
This begs the question how receptive Facebook users will be about this more obvious, and blatant methods of advertising? This is though, a huge change of direction for Facebook and it will be interesting to see the reception to it, and whether or not it’s proves successful.
Product ads are available right now in Facebook’s API, and RocketSEO is ready to help with yours. Call us on 905 648 3939 to start your social media campaign today.

By | 2017-12-07T20:46:27+00:00 April 4th, 2015|Uncategorized|0 Comments